Evolution Technologies

Search Engine Optimization and Web Site Marketing

Search Engine Optimization

Search engine optimization is the process of choosing targeted keyword phrases related to a site, and ensuring that the site places well when those keyword phrases are part of a Web search. If you want your website to rank highly on a search engine, its pages need to go through an optimization process. Evolution Technologies can modify your site to provide the information the search engines want to see in the places the search engine wants to see it.

All the search engines operate differently and use different rules for ranking sites at the top of their list in response to searches. It can be a very, very time consuming procedure to consider all these variations -- especially since all the search engines carry out their assessments in different ways which means a high ranking on one search engine can mean a low ranking on another search engine and search engines change their "ranking order" systems regularly..

EvoTech has the skills to provide initial optimization of your site and the resources to monitor your website and ensure its pages are suitably modified to ensure constant high-ranking with various search engines.

Web Site Marketing

Cost Per Click, or CPC marketing is based on the bid-for-placement advertising model. Cost Per Click search engine marketing essentially allows you to "pay" to have your web site listed on the search engine results pages of the major search engines, in the form of text links and/or ads. In general, the higher the bid, the closer to the top of the Paid Listings results your web site advertisement will be placed. Therefore, if your ad has the highest bid, your site listing will appear at top of the Paid Listings results page. If your bid is the second highest, then your advertisement will appear second, and so forth.

When search engine visitors click on your CPC ad, they are sent to a page on your web site - the page that you have specifically designated as the landing page for that listing. As a CPC advertiser, you are only charged when someone clicks on your advertisement and therefore visits your web site.  The major players in this space include Google Adwords, Overture.com, and FindWhat.com, with quite a few smaller CPC engines out there that don't drive nearly the same amount of traffic as these three but may be more relevant to your business type.

Similar to search engine optimization, CPC advertising is based on keyword searches. An effective CPC campaign is an integral part of setting up the most effective search engine optimization for your website.  CPC campaigns help us determine which key phrases bring your site the most business, and therefore help us determine which key phrases, if optimized, will bring the most qualified visitors to your site.  The efficacy of CPC campaigns is easy to track, making this data a helpful in a search engine optimization campaign. Using CPC conversion data, we can determine which keywords and phrases perform the best for a given market, and can target longer-term SEO efforts accordingly.


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